Scott Carlson launched his advertising career at Deutsch, where he served as Senior Vice President and Group Head before moving to Chiat/Day, where he teamed up with Donny Deutsch and Russell Simmons to launch the pop culture agency D-RUSH. He then worked as a Creative Director at Mother Productions, where he pioneered over 2,700 pieces of groundbreaking content across various mediums. Most recently, he co-founded VGS with Liev Schreiber in 2013 and just celebrated its 10th year in business.

At Greater Than, Scott fosters a culture where creativity is celebrated in everyone.

Andy Spade is a renowned entrepreneur and creative mind, known for his innovative contributions to the fashion and design industries. As the co-founder of iconic lifestyle brand Kate Spade New York, Andy has left an indelible mark on the world of fashion and luxury. With his keen eye for design and business acumen, he continues to inspire with his ventures in art, branding, and entrepreneurship.

At Greater Than, Andy champions product innovation and lasting brand expressions.

Brad Soroca leads Greater Than as CEO. With a career marked by enabling creative and creating people to do their best work, Brad jumped at the chance to join Scott and Andy.  He has held senior marketing and GM roles in tech, e-commerce, and media, driving innovation and brand transformations, always pushing creativity and originality supported by technology.

Brad's approach at Greater Than is to push innovation and collaboration, working closely with clients and teams to uncover growth opportunities believing the best brands have a harmonious relationship between product growth and brand narrative which is discovered through unbound diverse perspectives.

Jonnathan serves as the Operations & Diversity Lead at Greater Than, leveraging over a decade of leadership experience at VGS alongside Scott and Liev. He has had the pleasure of collaborating with clients such as Minted, Hulu, Cadillac, Family Flora, Cloud Water, LVMH and many more. With a focus on empowerment, he has developed an operations framework that enables his team and clients to produce impactful work they take pride in.

At Greater Than, Jonnathan champions diversity and opportunity, believing they are essential for creating authentic work that resonates with audiences and drives tangible business outcomes.